Cereal named after drug
Bosses at Kellogg's have named a breakfast cereal after a slang
expression for cocaine.
Coco Rocks were launched earlier this year reports The Sun.
Bosses were said to be embarrassed after discovering the term is
already a street word for dark-brown crack cocaine, made by adding
chocolate pudding during its production.
A spokesperson for Charity' Drugscope said: "You'd think firms
like Kellogg's would have teams of people checking new brand names.
"Coco rocks means brown crack made by adding chocolate pud. God
knows why anyone would want to do that, but they do."
Bosses are deciding whether to rebrand the cereal.
A spokeswoman said: "We gave it that name as it contains
rock-shaped pillows filled with chocolate."
Home - News - F.ntcriainrncnt - Sport - Business - Video Reports
- Going, Out - TV Guide Copyright © 2005 Ananova Ltd
Contact. Anamn A - A.horn Ananova
to Interesting Articles: