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Coco Rock of Crack Cocaine

Ananova:

Cereal named after drug

Bosses at Kellogg's have named a breakfast cereal after a slang expression for cocaine.

Coco Rocks were launched earlier this year reports The Sun.

Bosses were said to be embarrassed after discovering the term is already a street word for dark-brown crack cocaine, made by adding chocolate pudding during its production.

A spokesperson for Charity' Drugscope said: "You'd think firms like Kellogg's would have teams of people checking new brand names.

"Coco rocks means brown crack made by adding chocolate pud. God knows why anyone would want to do that, but they do."

Bosses are deciding whether to rebrand the cereal.

A spokeswoman said: "We gave it that name as it contains rock-shaped pillows filled with chocolate."

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